If Design Award Review **

Overall

The IF - International Forum design awards is a highly recognized design award organized under 4 main categories: if product design award, if communication design award, if material design award and if packaging design award. Till today the award has been given to many brands and is famous around the world.

Pros

  • The competition has been organized since 1954
  • Spectacular gala night and highly international participation.
  • Exhibition in Germany and China. Beautiful Winners' book.

Cons

  • Winners need to pay several thousand euros to claim their awards.
  • High winners' fees to be paid by award winners make the award exclusive to companies.
  • High registration costs

Rank

  • Global Ranking #56 in 1431 Design Competitions
  • 1288.99 Aggregate Score (250.73 + 1038.26)
  • Better than 96 % of other Design Awards

More

Details

Advertisement Value

Advertisement value is Medium High (55.38 over 100) it is calculated by checking pr efforts, media appearances etc. The award organization provides a press release template for participants. The award organization publishes and distributes press releases prepared by participants only Winning design appears at national newspapers, magazines and blogs. The award organization do not actively advertise the winner projects. News about winners sometimes appear on magazines, newspapers or blogs.

Advertisement Value Score
55.38
   

Impressions Value

Impressions value is High (70.59 over 100) it is calculated by checking news results, google results, Alexa ranking etc. A higher score indicates that the award appears more in the media and generates higher impact and visibility, a lower score is the reverse. Scores higher than 50 is considered okay.

Impressions Value Score
70.59
   

Consultancy Value

Consultancy value is Very Low (33.85 over 100) it is calculated by checking if feedbacks and score sheet is provided and also the winning ratio. Feedbacks to participants are not provided. The award organizers do not provide a scoresheet to entrants For benchmarking purposes the winning ratio is: Common: Less than or equal to 60% of the participants win the award.

Consultancy Value Score
33.85
   

Impact on Percieved Utility

Impact on Percieved Value is Highest (90.91 over 100) it is the additional value added introduced by the award to the awarded work, and is calculated by checking whether the award provides badges or logo to apply to the product or service and if the award is popular or not. A logo is provided free of charge, by the award organizer to apply on products or services. The award is Highly Popular, Known by Many

Value Added Score
90.91
   

Intrinsic Quality Score

Total Quality Score for If Design Award is Medium. Quality score is calculated by checking over 200 key points of information. Such as Evaluation, Methodology, Organizer Details, Terms and Conditions, Designers Rights etc. For more on scoring click here.

Competition Quality Score
1038.26
   

Participant Profile

When we analyze the participant profiles we see that the award targets firstly the Enterprises secondly and finally based on the fact that: Designers and Design Studios equally join the design award. Designers and Enterprises equally join the design award. Design Studios and Enterprises equally join the design award.

   

Additional Notes

The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. Every year the iF attracts more than 2,000 product entries from around 37 nations, which are judged by renowned experts, with the best of them receiving an iF seal of outstanding design quality. The best of the best are awarded with an iF gold award, known as the "Design Oscar".


Final Verdict

If you are a company with a great product, you should join IF Design Award, you could have a lot returns on advertising. For Design Studios and Designers, the award would be very prestigious, however winners' fees should be checked carefully as they are several thousand euros, and if you do not pay this several thousand euros you cannot claim your award.



1288.99
Total Aggregate Score
Ranked 56 out of 1431


250.73
Total Review Score
Score Breakdown
 
Advertisement Value
55.38
Impressions Value
70.59
Consultancy Value
33.85
Impact on Percieved Utility
90.91
Participant Profile
N/A
Orientation
 
Designers, Artists
Medium
Design Studios & Offices
Medium
Companies & Enterprises
Medium

 

1038.26
Total Quality Score
Quality Score Breakdown
Evaluation
65.37
Dates & Timeline
95.00
Submission Requirements
85.71
Secondary Details
65.41
Award Ceremony
66.23
Winners Obligations
0.00
Eligibility Conditions
94.00
Awards and Prizes
85.00
Press Release
100.00
Main Details
100.00
Fees & Costs
101.56
Jury Details
0.00
Organizer & Sponsors
28.98
Contact Details
100.00
Certificates and Trophies
0.00
Results
0.00
Designers' Rights
51.00
Design Brief
0.00
Description
N/A
Website
N/A