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Red Dot Award

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A' Design Award

The red dot design award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. Organized under three main categories: Product Design, Communication Design and Design Concept. Red-Dot is one of the most famous design awards and it is a highly prestigious award.

Advertisement Value

Advertisement value is Medium High (63.08 over 100) it is calculated by checking pr efforts, media appearances etc. The award organization provides a press release template for participants. The award organization publishes and distributes does not distribute press releases for participants. Winning design appears at national newspapers, magazines and blogs. The award organization advertise the winners at online media. News about winners often appear on magazines, newspapers or blogs.

Impressions Value

Impressions value is Medium High (58.82 over 100) it is calculated by checking news results, google results, Alexa ranking etc. A higher score indicates that the award appears more in the media and generates higher impact and visibility, a lower score is the reverse. Scores higher than 50 is considered okay.

Consultancy Value

Consultancy value is Medium Low (41.54 over 100) it is calculated by checking if feedbacks and score sheet is provided and also the winning ratio. Feedbacks to participants are not provided. The award organizers do not provide a scoresheet to entrants For benchmarking purposes the winning ratio is: Uncommon: Less than 30 % of the participants win the award.

Impact on Percieved Utility

Impact on Percieved Value is Highest (90.91 over 100) it is the additional value added introduced by the award to the awarded work, and is calculated by checking whether the award provides badges or logo to apply to the product or service and if the award is popular or not. A logo is provided free of charge, by the award organizer to apply on products or services. The award is Highly Popular, Known by Many

Intrinsic Quality Score

Total Quality Score for Red Dot Award is High. Quality score is calculated by checking over 200 key points of information. Such as Evaluation, Methodology, Organizer Details, Terms and Conditions, Designers Rights etc. For more on scoring click here.

Participant Profile

When we analyze the participant profiles we see that the award targets firstly the Design Studios secondly Designers and finally Enterprises based on the fact that: More Design Studios than Designers join the design award. Mostly Enterprises join the design award. Fewer Designers join in comparison to Design Studios. Mostly Enterprises join the design award. Fewer Design Studios join in comparison to Enterprises.

Winning products are presented in the red dot design museum on the premises of the historical Zollverein Coal Mine Industrial Complex in Essen. There are prize categories for product design, design agencies, and design concepts.

Red-Dot provides a great public relations push and advertisement value for participants. Winning the design award however is very expensive and thus limits the winners to very large brands, big design studios and agencies.