A' Design Award Review *****

Overall

A' Design Award is a relatively new design prize organized in many categories, what makes A' Design Award unique is it's academic background; it has been developed as a Ph.D. research project in Advanced Design Research Unit in Politecnico di Milano in Italy. Another aspect of the award is that winners are granted a very rich package that is composed of pr campaigns, trophy, certificates and more, all being free of charge.

Pros

  • Provides many free public relation services to winners.
  • High ROI based on the initial investment.
  • Fair competition, transparent and ethical voting, academic backgrounds.

Cons

  • Comparison to other competitions, is new.
  • The trophy is small in comparison to others, but is totally realized in 3D metal printing.
  • The award website could be improved.

Rank

  • Global Ranking #2 in 1459 Design Competitions
  • 1849.82 Aggregate Score (302.18 + 1547.64)
  • Better than 99 % of other Design Awards

More

Details

Advertisement Value

Advertisement value is Highest (92.31 over 100) it is calculated by checking pr efforts, media appearances etc. The award organization prepares press releases for participants. The award organization publishes and distributes press releases prepared by both the organization and the participants Winning design appears at national newspapers, magazines and blogs. The award organization advertise the winners at traditional and online media. News about winners often appear on magazines, newspapers or blogs.

Advertisement Value Score
92.31
   

Impressions Value

Impressions value is Medium High (58.82 over 100) it is calculated by checking news results, google results, Alexa ranking etc. A higher score indicates that the award appears more in the media and generates higher impact and visibility, a lower score is the reverse. Scores higher than 50 is considered okay.

Impressions Value Score
58.82
   

Consultancy Value

Consultancy value is High (69.23 over 100) it is calculated by checking if feedbacks and score sheet is provided and also the winning ratio. Feedbacks to participants are provided but it is optional for jury members A general scoresheet is provided to the participants. For benchmarking purposes the winning ratio is: Very Rare: Less then 7.5% of the participants win the award.

Consultancy Value Score
69.23
   

Impact on Percieved Utility

Impact on Percieved Value is Very High (81.82 over 100) it is the additional value added introduced by the award to the awarded work, and is calculated by checking whether the award provides badges or logo to apply to the product or service and if the award is popular or not. A logo is provided free of charge, by the award organizer to apply on products or services. The award is Popular, Known by Some

Value Added Score
81.82
   

Intrinsic Quality Score

Total Quality Score for A' Design Award is Ultra High. Quality score is calculated by checking over 200 key points of information. Such as Evaluation, Methodology, Organizer Details, Terms and Conditions, Designers Rights etc. For more on scoring click here.

Competition Quality Score
1547.64
   

Participant Profile

When we analyze the participant profiles we see that the award targets firstly the Design Studios secondly Designers and finally Enterprises based on the fact that: More Design Studios than Designers join the design award. More Designers than Enterprises join the design award. Mostly Design Studios join the design award. Fewer Enterprises join in comparison to Design Studios.

   

Additional Notes

A' Design Award provides a lot of advertisement value to winners, in addition to designer rankings and services. Also it could be noted that although A' Design Award provides almost everything for free for winners (such as the pr campaign, advertisements at tradefairs, magazines, the exhibition etc), you still need to pay the shipment of winners package if you did not attend the Gala Night or the Exhibition.


Final Verdict

This is a good design competition even if it is relatively newer than the existing design competition behemoths. A' Design Award provides many services, also some not available in other competitions, free of charge to winners. It is a great competition for especially upcoming design studios, but it is equivalently beneficial for larger brands and businesses. It is a great catch with low entrance fees and high return on investment when compared to other awards.



1849.82
Total Aggregate Score
Ranked 2 out of 1459


302.18
Total Review Score
Score Breakdown
 
Advertisement Value
92.31
Impressions Value
58.82
Consultancy Value
69.23
Impact on Percieved Utility
81.82
Participant Profile
N/A
Orientation
 
Designers, Artists
Medium
Design Studios & Offices
Higher
Companies & Enterprises
Lower

 

1547.64
Total Quality Score
Quality Score Breakdown
Evaluation
93.64
Dates & Timeline
100.00
Submission Requirements
100.00
Secondary Details
33.94
Award Ceremony
88.31
Winners Obligations
94.44
Eligibility Conditions
100.00
Awards and Prizes
90.83
Press Release
100.00
Main Details
100.00
Fees & Costs
25.00
Jury Details
67.01
Organizer & Sponsors
88.64
Contact Details
100.00
Certificates and Trophies
75.83
Results
100.00
Designers' Rights
90.00
Design Brief
100.00
Description
N/A
Website
N/A